Whether your intention of joining an art festival is to showcase your skills on Painting Self Portraits by custom painting kits or any other art, or to make money out of your passion, choosing the suitable art festival to sign up in is a crucial step.
As an artist aiming to make money out of your work, your decision to sign up can only either make you succeed or fail. Succeeding means gaining more money, recognition and exposure than the amount and effort you spent. On the other hand, not using the right strategy can see you waste time and effort, and possibly even lose money.
Impulsive signups are a big no-no especially when you’re just starting out unless you want to risk everything you have right now. So, to help you out, we are going to go over five aspects that you should consider before signing up an art festival.
- Calculate Costs
Last thing any artists wants to happen when signing up for an art festival is not making any money at all, or worse, lose cash. This is especially true when you intend to join the festival to make money.
You should first have a solid idea on the expenses before you proceed to pricing your artworks, this includes gas, food, packaging tools, emergency cash and the participation fee. Some festivals are generous enough to provide for meals which would be a plus.
Another thing to take note of is the type of event you’re participating in. Is it high-end or low end? High-end festivals call for higher art prices, otherwise you’re going to end up losing money.
On the other hand, overpricing in a low-end festival will only get your pieces admired but not bought, which means making no profit. So, take out your notebooks and get started with listing down your expenses and how many pieces you need to sell to gain profit. Only push through if it’s achievable.
- Setup and Parking
Make sure that you won’t have to walk miles from your vehicle to your station just to set up things. This would take too much time and effort. Festivals with parking space close to the venue and provide smooth setup would make a lot of difference. This is because you will be able to put up your station quicker and start engaging with potential buyers immediately.
- Weather Condition
Always take note of the weather in the area the festival will be held. It wouldn’t be recommended to push through if there are threats that may cause losses such as extremely strong winds because this will equate to money wasted. It also takes more effort to keep your displays in place with a harsh weather. Therefore, if you plan to sign up to a festival with a not-so-pleasing weather, then make sure to prepare the needed gear to secure your works.
- Possible Competition
Evaluate your possible competition, whether it is other art festivals or events held in the same grounds. Choose the one where your works will best fit in and where you’d most likely make the most sales.
Next, check the competitors within the festival, these could be bars and restaurants and food stalls. Some even offer free entertainment, and low-priced products for the festival goers which means less chances of them directing their attention towards you and your ar.
For this reason, it is advisable to choose festivals catered specifically for art buyers rather than visitors just looking for a good time killer.
- Type of Crowd
Last but possibly the most important thing to take note of is the crowd present at the art festival.
Knowing the type of people who will attend the festival you plan to sign up to will determine how much potential buyers you may have. Ask around the place if there are more onlookers instead of buyers and figure out the crowd’s spending mentality from that.
Do they favor low-cost entertainments and products? Are they mostly passers-by? Or are they art lovers who might be willing to spend money on your art? Are there high possibilities of you making sales and name in this festival?
Draw out your final decision from that and weigh down your options. If yes, then you have your go signal to sign up for that festival. If not, then you should opt for other festivals to find one that best suits you.
Is there an oncoming festival that you are excited to join? Before you do, make sure that you put the above factors into consideration to get a return on your investments.